Motivation & Gamification
The psychology behind the Gamification technique is the user’s motivation. To motivate the player the online casinos employs different methodologies like loyalty points, rewards, the level jumps and the leaderboards. They also make the players believe that with the experience the games or the challenges get easier. So they tend to play again to get the hang of the game. With gambling, the players feel the pleasure of winning when the dopamine is released in their brain. So the Gamification process aims for the release of dopamine by giving the sense of achievement by setting goals. By being able to track those points to attain the goals make the player to release the dopamine and to feel the sense of achievement. Even though the Gamification has its own benefits, it also has adverse effects when the players fail to gamble responsibly. Some of the players invest both their time and money at online casinos only to lose all their money. This often leads to gaming addiction and much more problems associated with it. So it is every players and casino owner’s responsibility to have a word of caution on online gambling and its addiction.